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Welcome Back
90%
ORGANIZATIONS
HAVE BEGUN
THEIR
BUSINESS 4.0 TM
JOURNEY
A few leaders have adapted their business strategies to take advantage of all four behaviors - TCS Business 4.0 Study reveals
overview
By implementing digital technologies, organizations are adopting four specific behaviors to deliver better business outcomes
Driving mass personalization
Personalizing products and services to a market of one, and at scale
Creating exponential value
Adopting business models that enable limitless addressable markets and monetizing escalating layers of data
Leveraging ecosystem
Collaborating with partners inside and outside the supply chain to create new products and services
Embracing risk
Moving beyond rigid planning and operational barrier with an agile strategic approach
Organizations that master these behaviors are best positioned to thrive in the waves of disruption and change.

THE NUMBERS

BEHIND THE REPORT

TCS conducted a study to understand how Business 4.0 is playing out on the ground.
1,231
Respondents
11
Industries
18
Countries
42%
C-Suite
respondents
>$500
mn/year
Annual revenue of participating firms
In addition, we conducted in-depth interviews with 30 business leaders from across industries worldwide, to get their perspective on Business 4.0 and how it is driving performance within their organizations.
Organizations adopting Business 4.0 principles have developed business models that allow them to create multiple levels of value. Here's a look at their composition.
9%
LEADERS
Adopted all 4 behaviors
82%
EARLY ADOPTERS
Adopted at least one behavior
9%
FOLLOWERS
Not adopted any behavior yet

ANATOMY

OF A LEADER

Organizations with annual revenue of $1 billion or more feature prominently among the leaders. While their larger size makes them less flexible to change, they have greater resources and more experience, thereby able to build new capabilities faster.
40%
LARGE
ORGANIZATIONS
Revenue between $1.1 Billion
and $5 Billion
anatomy-section-image

LEADERS

COME FROM ALL

INDUSTRIES

While Banking & Financial Services and Telecom lead in the adoption of Business 4.0™ principles, Retail & CPG and Manufacturing are catching up.
18%
Banking & Financial Services
18%
Telecom
12%
Retail & CPG
11%
Manufacturing

LEADING ON

PERFORMANCE

Leaders demonstrate and anticipate stronger revenue growth than followers.
60%
LEADERS
Expect > 10% growth in the next 3 years
35%
EARLY ADOPTERS
Expect >10% growth in the next 3 years
22%
FOLLOWERS
Expect >10% growth in the next 3 years
Leaders are much more likely to boost customer profitability from personalization, and increase revenue through ecosystem play. Far more agile than followers, they are likely to launch new products and update existing ones faster.

LEADING TECH

ADOPTION

Adopting the Business 4.0 behaviors will help companies transform operations and seize new opportunities. Our study reveals a strong link between Business 4.0 maturity and technology adoption.

Here’s how Business 4.0 leaders, early adopters and followers from our study fare on the tech barometer.

CLOUD BASED IT
74%
LEADERS
65%
EARLY ADOPTERS
62%
FOLLOWERS
IOT FOR PREDICTIVE MAINTENANCE + TRACKING
63%
LEADERS
42%
EARLY ADOPTERS
20%
FOLLOWERS
BLOCKCHAIN TO BUILD DIGITAL TRUST
61%
LEADERS
38%
EARLY ADOPTERS
17%
FOLLOWERS
AI to develop new business models and customer value
61%
LEADERS
37%
EARLY ADOPTERS
18%
FOLLOWERS
AUTOMATION TO FREE UP WORKERS
61%
LEADERS
43%
EARLY ADOPTERS
32%
FOLLOWERS

THE SHIFT TOWARDS

AGILITY

agility-section-image
Imbibing agile principles is critical. The agile philosophy is integral to embracing risk and key to establishing a culture that drives innovation and transformation.
70%
Leaders have agile methods for every process in their organization
agility-section-image

AGILE GOES

BIG

Adopting agile practices widely gives businesses the best chance of translating their new capabilities into Business 4.0™ attributes.
51%
Companies with annual revenue more than $5 billion say agile underpins all their processes
Our study reveals larger organizations as more likely to have propagated agile practices widely.

BREAKING THE

BARRIERS DOWN

While the benefits of adopting Business 4.0 principles are evident, there are hurdles along the way. Here are some of the most prominent ones.
BARRIERS TO CHANGE
35%
Inflexible or outdated technology
Driving mass personalization
38%
Risks to data security
Creating exponential value
36%
Traditional corporate culture
Embracing risk
36%
Risks to data security
Leveraging ecosystems
Wayforward

WANTED:

LEADERS TO SPEARHEAD

THE CHANGE

The reluctance of people and senior management to change is among the biggest challenges organizations face in their pursuit of Business 4.0 transformation.
Organizations citing lack of senior leadership as a key barrier to adopting Business 4.0 principles
21%
Driving mass personalization
19%
Creating exponential value
16%
Leveraging ecosystems
24%
Embracing risk

TCS study highlights five key lessons to guide businesses as they race toward the Business 4.0 finish line.

Wayforward

Develop ecosystems through genuine collaboration

Agile is not just for IT

Buy-in from the top is necessary

No more industry-focused blinders

Think
'Machine first'