RELATIONSHIPS
THROUGH PERSONALIZATION
Customer expectations and market dynamics are changing fast, and companies must be prepared to continuously evolve if they want to sustain profitably. Mass personalization is now a key customer expectation – it is essential that businesses give consumers what they want and how they want it.
The Business 4.0 era marks the end of the one-size-fits-all approach and requires businesses to deploy capabilities for personalizing at scale. In addition to adopting digital technologies, organizations need to bring about a mindset shift from product-centricity to customer-centricity for the personalization formula to work.
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DRIVING MASS PERSONALIZATION
LEVERAGING ECOSYSTEMS
THROUGH PARTNERSHIPS
The way businesses work together in an ecosystem is very different from how they worked in a supply chain, which was the norm in the pre-Business 4.0 era. In a traditional supply chain, the interactions between participants are linear, whereas an ecosystem is a complex web or network where each node adds its own value to drive broader business outcomes.
While modern businesses have always worked in collaboration with others to some extent, digital technologies have made it possible for organizations to collaborate on a much wider scale, dynamically and in real time.
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DRIVING MASS PERSONALIZATION
LEVERAGING ECOSYSTEMS
MORE LIKE THIS
DRIVING MASS PERSONALIZATION
LEVERAGING ECOSYSTEMS